A little bit about me…

I used to be a ghostwriter, but I got disillusioned…

I wrote business books for high-level business leaders and entrepreneurs for over five years, resulting in over $6.5 million (£5 million) in business revenue for my clients.

I loved taking their ideas and turning them into a bestselling book. And I just can’t beat the rush of seeing my clients’ businesses and lives go through the roof.

However, things changed in early 2021…

Veganizing the world since 2021

After 10 years as a vegan, it dawned on me that I was almost halfway through my life. And my dream of a more ‘vegan-normal’ world, where we’ve stopped exploiting animals, humans and the environment, will not be realized unless the voices of vegan/plant-based, ethical, sustainable, B Corp, cruelty-free, eco-conscious and social experts, influencers and entrepreneurs became louder.

I realized that activism through business is the key to ‘veganizing’ the world. When people are given viable alternatives to products created through exploitation, most make the ethical choice.

I resolved to use my skills and expertise to help as many vegan and ethical experts, influencers and entrepreneurs as possible boost their visibility, authority, sales and profits. And the best way I could do this is to show them how to write their signature business book.

Walking the Walk

As a ghostwriter, I’ve written seven business books that generated over $6.5 million in additional business revenue for my clients.

But it’s a whole different ball game being an author.

Ghostwriters give others a voice, but they remain in the shadows.

Before I could help others become an author for the first time, I felt I had to put my head above the ‘parapet’ and write my own book to experience what it’s like to have a book with your name on it – serious Imposter Syndrome time!

The Experience of a Lifetime…

The next step was to take the same steps a new author would take (steps I would never take as a ghostwriter as, once I handed over a manuscript, my involvement was over.)

I needed to experience being the star of a book launch. I wanted to see what it felt like to talk about my book on interviews, podcasts, and shows. And I wanted to see if I could reach bestseller status on Amazon.

Within 48 hours, The Freedom Master Plan had reached bestseller status in the UK, USA, Canada, and Australia.

It’s opened the doors to speaking engagements and workshops on both sides of the Atlantic. I’ve gone through every emotion imaginable, which means I can genuinely help first-time authors with their nerves and fears, because I’ve been there myself.

It’s been a roller-coaster!


I only work with those who have a powerful reason for wanting to help make the world a better place – no ‘vanity projects’ for me, I’m afraid.

And I can’t think of a more powerful reason than to end the exploitation of animals, humans, and our environment, once and for all.

I take entrepreneurs by the hand through their book planning and writing stages, removing the overwhelm and procrastination.

Then, with The Vegan Publisher’s team of highly qualified, 100% vegan editors, designers, and publishers, I publish professional books that look like they’ve just come off the press at Macmillan, Simon & Shuster, or any of the other major publishers, without relinquishing control.

When I’m Not Publishing Books…

When I’m not helping future thought leaders write life-changing books, I’m craft-making or getting into dance battles on online dance platforms.

And I’m not ashamed to admit – I’m obsessed with animals!
I dread to think how much time I spend watching animal videos online.

In 2009, I adopted a rescue cat, Isha, who dramatically changed my life. For the first time, I witnessed intelligence and sentience beyond what I was led to believe animals were capable of showing.

I realized I was duped into believing animals are dumb because this suits certain industries. Not only that, but I also became conscious of exploitation happening everywhere, from animals, to our environment, to humans in less fortunate circumstances.

My Mission

I’m living my life’s mission as ‘The Authority Creator’ for vegan and ethical experts, influencers, and entrepreneurs. My 100% vegan team and I help position them as an authority in their field, amplifying their voices and boosting their visibility, sales and profits, so together, we can change the world, one book at a time.

Join my mission to create an army of conscious, ethical thought leaders through publishing, so our screams to end the exploitation of animals, humans, and the environment will become too loud to be ignored.

If you’re an influencer, entrepreneur or expert who believes in my mission, you’ve just found your publisher.